Basic Course

Foundation Course

Build a career in high-demand marketing and online growth strategies.

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Modules Covered

Introduction to Digital Marketing:
  • Digital vs Traditional marketing
  • Key metrics and tools
  • Website Planning & SEO:
  • Basics of HTML / WordPress
  • On-page and off-page SEO
  • Content Marketing:
  • Blog creation and strategy
  • Copywriting and storytelling
  • Social Media Marketing (SMM):
  • Platforms: Facebook, Instagram, LinkedIn
  • Engagement metrics and strategy
  • Search Engine Marketing (SEM):
  • Google Ads: Search and Display
  • PPC and remarketing
  • Email Marketing:
  • Tools (Mailchimp, Constant Contact)
  • Personalization and A/B testing
  • Affiliate & Influencer Marketing:
  • Partner strategies
  • Tracking ROI
  • Web Analytics:
  • Google Analytics basics
  • Conversion tracking
  • E-commerce Marketing:
  • Online store setup
  • Cart optimization and funnels
  • Digital Marketing Tools:
  • Canva, SEMrush, Hootsuite
  • Automation tools (Zapier, HubSpot)
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Projects

  • SEO Optimization Project (Website Ranking)
  • Google Ads Campaign Creation
  • Social Media Marketing Strategy
  • Email Marketing Campaign
  • Content Marketing & Blog Strategy
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Job Roles

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Hiring Companies

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Apps

  • Google Analytics
  • Google Ads
  • Meta Ads Manager
  • SEMrush / Ahrefs
  • Canva
  • Mailchimp
  • WordPress

Online Pricing details: ₹10000

Offline Pricing details: ₹20000